Thursday, January 24, 2008

Disaboom.com makes a splash... are you feeling it?

A new online ad campaign for Disaboom.com, a new web destination uniting people touched by disability, came to the attention of my friend Angela Natividad of the popular advertising industry blog Adrants.com. As Angela writes, "The girl is cute all right, but it's more than a little jarring to see the ad pop up while we're busy trawling shirtless co-eds in the dark of night.... Wethinks the Disaboom campaign is an aggressive effort to de-stigmatize the disabled crowd amongst self-obsessed and totally shallow marketing execs-- er, college students."


The site offers a lot of information and resources, a community where you can create a blog and share videos, and lots more. Thoughts?